Building a blog is one of the best ways of building a brands, selling products and creating a lifestyle that you want. In fact, if you’re building any kind of online business, you need a blog.

In fact, everyone should have a blog, regardless of the profession—whether you’re a doctor, accountant or a neuroscientist. The benefits are enormous.

But the sad truth is that 99% of blogs fail. And those that have decent traffic (and lots of potential) make very little money. That’s the harsh reality. I certainly wish things were different and that everyone can sit down and share their thoughts with the world. Unfortunately, it’s no longer enough to sit down and write about whatever you want.

Nowadays, there’s so much competition that your blog needs to follow a certain strategy. It needs to be interesting, appealing, and connect with the audience in a certain way. But that’s just the tip of the iceberg.



My name is James. I started my blog—Maverick Traveler—back in 2009 while living in Rio de Janeiro, Brazil. Little did I know, it would be the best thing I would ever do. Not only is it something that I look forward to doing every single day, but it actually funds my location-independent lifestyle and allows me to connect with amazing people. I don’t think I will ever stop blogging.

As a result of this blog, I’ve been able to build a lifestyle that I truly enjoy. I’ve visited over 85 countries and have lived in 12 of them. I speak six languages fluently. And, most importantly, everyday I look forward to “working” on something that I truly enjoy.

My blog has been featured in popular news outlets such as Business Insider (top #100 site in the world), Return of Kings (top 1,000 site in the world; I was personally interviewed there three times), and many others fine publications.


Traffic Growth

Blog’s traffic growth


Why having a blog is super important

For the past five years, I’ve been mentoring many students on building location-independent businesses. In almost every case, we spent a lot of time talking about building a great blog. They all need a great blog to showcase their products, build a brand, raise awareness and ultimately monetize their lifestyle.

You just can’t do it without a good blog.

As a result of lots of experience building blogs and mentoring others, I’ve decided to package my knowledge into an easy-to-follow course. It contains everything you need in order to build a solid blog that actually matters.

Build A Blog That Matters is the most comprehensive and actionable course on building a high-quality and effective blog.

Here are the details about the course…

This course contains 50 lessons packed into 16 high-quality video modules. Each video module contains in-depth information about a specific area. All in all there are close to 4 hours of high-qualidy video content for you to study. No stone is left unturned.

Module 1: Introduction

  • Lesson 1: Why everyone needs to have a blog, regardless of your profession, interests or passions.
  • Lesson 2: My experience creating different blogs in different niches (lessons learned)

Module 2: The Power of Blogging

  • Lesson 3: The number one goal that will decide whether you’ll have a successful blog or not
  • Lesson 4: The connection between blogging, marketing and building a brand
  • Lesson 5: How do successful blogs create awareness and make money
  • Lesson 6: What blogs aren’t designed to do (or are poorly suitable to do)

Module 3: Types of blogs

  • Lesson 7: Understanding the different types of blogs
  • Lesson 8: Why you should pick a narrow theme and stick to it
  • Lesson 9: How to masterfully expand your theme and reach more audience
  • Lesson 10: The relationship between various themes and why you should be careful not to overlap

Module 4: Authenticity

  • Lesson 11: What is authenticity and why it’s crucial when blogging
  • Lesson 12: How being authentic helps you easily find your voice
  • Lesson 13: The hidden but poten power of authenticity and vulnerability
  • Lesson 14: Connecting your interests and passions to an authentic voice

Module 5: Polarization

  • Lesson 15: What is polarization and why it’s so important
  • Lesson 16: The “polarization spectrum”; different ways of attracting an audience
  • Lesson 17: How to become opinionated without coming off as a complete asshole
  • Lesson 18: My proven formula for creating controversy that drives tons of traffic to your blog

Module 6: Polarization II

  • Lesson 19: Case studies in creating appealing content that spurs interest and discussion
  • Lesson 20: A list of topics that will always create controversy and polarization that you can adopt to your particular niche
  • Lesson 21: Three unique examples of controversy that’s both fun and thought-provoking and are guaranteed to get you with lots of exposure

Module 7: The Structure

  • Lesson 22: How to choose the right strategy for your blog
  • Lesson 23: The optimum frequency of posts and the right time to publish articles
  • Lesson 24: Choosing the right balance between quality of writing and quantity of writing (knowing which one is right for you)
  • Lesson 25: Why it’s very crucial initially to stick a certain article length, and what that length is
  • Lesson 26: The one type of writing to avoid at all costs (it’s a very common mistake)

Module 8: Relatable Content

  • Lesson 27: How to relate with your audience
  • Lesson 28: Content ideas/topics that you should always stick to
  • Lesson 29: The difference between BIG and SMALL topic ideas, and which ones work better
  • Lesson 30: How to use stories and comparisons to make your audience understand complex topics

Module 9: The Hook and Punchline

  • Lesson 31: How to make sure your article hooks your reader—every single time
  • Lesson 32: A little but effective trick I use to make sure each article is focused on the point

Module 10: The Writing Process

  • Lesson 33: How to come up with an endless list of ideas for new content
  • Lesson 34: How to filter between good ideas and bad ideas
  • Lesson 35: How to organically develop any idea into a quality article
  • Lesson 36: My little trick that eliminates any writer’s block whatsoever

Module 11: Marketing Your Blog

  • Lesson 37: The most important objective that each article must achieve
  • Lesson 38: How to discover and network with other blogs in your niche
  • Lesson 39: How to pitch other blogs for cross-promotion and guest posts

Module 12: Marketing SEO

  • Lesson 40: How does SEO really work and why it’s not as important as you think
  • Lesson 41: How to optimize your content for search engines
  • Lesson 42: Why search engine rankings aren’t that important if you’re building a brand

Module 13: Marketing – Social Media

  • Lesson 43: The proven social media strategy for your blog
  • Lesson 44: How to connect with influencers and get them to promote your content

Module 14: Monetizing Your Blog

  • Lesson 45: How to build products/services that your users are requesting
  • Lesson 46: How to think outside the box when building products/services
  • Lesson 47: The low volume/high volume ways to monetize your brand and blog
  • Lesson 48: How to progress from different “tiers” of monetization

Module 15: Crucial Mistakes People Make

  • Lesson 49: The most common—but fatal—mistakes people make when building a blog
  • Lesson 50: The most important mindset you need to know when building just about any blog. Sticking to this will keep you from making all the silly mistakes that plague other beginners

Module 16: Final Words and Special Gift

  • In this module, we can do a complete wrap up of everything you’ve learned, so you can hit the ground running
  • Plus, you get a very valuable free gift that’ll help you setup your first blog

This is a serious course designed for those who want to build a truly amazing blog. Of course, you must put in the work, but now you will know what to do and how to do it. You’ll no longer be operating in the blind. Here’s your chance to leverage my 8 years of experience building and mantaining all kinds of blogs.

Enroll in the course (or the complete package) and receive the following bonuses absolutely free

Build A Blog That Matters Course

  • The Build A Blog That Matters Course
  • All 50 high quality lessons
  • Downloadable video and audio lessons
  • Complimentary blog setup and configuration
  • Instant and unlimited access to the course
  • Access to the private community of digital nomads and entrepreneurs
  • Private meet-ups and other events
  • 100% money-back guarantee
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That’s not all! Along with your purchase, you will also receive

As part of the special weekend launch, you will also receive the following bonuses:

  • My complete life’s work: three books
  • The Sovereign Man (235 pages)
  • The Way of the Maverick (217 pages)
  • The Man In Pursuit (206 pages)
  • The Maverick Entrepreneur Startup Kit
  • My premium podcast episodes that are no longer online (15 Episodes)
  • My old writing and recordings that are no longer available online

Limited time offer

This special pricing and bonuses are valid for 48 hours until Monday, April 10, 2017. After that, the prices go up and bonuses disappear forever.

Here’s what some guys I’ve worked with are saying

“Working with James on building my blog has been absolutely an impeccable experience. He gave me some of the interesting ideas for articles and themes that I hadn’t thought about before.”


“My man James really put me in the right direction. In fact, he didn’t just help me build a blog—he helped me build an entire brand. I can recommend his new course without any hesitation.”


“James really knows how to turn complex concepts into very simple ones.”

Steve P.

Frequently Asked Questions

What is your refund policy?

We offer no-questions-asked refunds to all customers within 60 days of your purchase. If you are not satisfied with our product, then simply send us an email and we will refund your purchase right away. Our goal has always been to create a happy, thriving community. If you are not thrilled with the product or are not enjoying the experience, then we have no interest in forcing you to stay an unhappy member.

How do I get access?

After enrolling in the course, you will be instantly redirected to the member’s area where you’ll have access to all the modules and other course material.

What level of experience is this course designed for?

This course is suitable for beginners who’ve never built a blog before. It’s also suitable for those who’ve started a blog but haven’t seen substantial results in the process. Both will be able to benefit greatly from the included material.